Managing and Repurposing Your Company's Digital Assets
As adults, we've all been around computers long enough to know what the term "digital" means. We've also been handling money for enough time to comprehend the nature of an asset. Yet put those two terms together into "digital assets" and most people's eyes start to glaze over. Ask them to define "digital assets" and you'll most likely get a blank stare. Yet, whether we know it or not, most of us are in possession of myriad digital assets. In most cases, those digital assets were acquired for some long-forgotten task and now sit dormant on the hard-drives, CD's and servers of our companies... effectively collecting digital dust. Little do we know that in those dark warehouses of the computer world sits a treasure trove of value just waiting to be made useful once more. Before we get into the how of repurposing those assets, it may be worthwhile to more clearly define the nature of a digital asset. In essence, digital assets are assets yo...